After extensive study of the local wineries’ production and tourism industries, a scheme was developed which responded to and expressed the delicate, co-dependent relationship between the two. The first aim of the building was to facilitate effective observation and participation by a large crowd, in what is essentially a delicate and dangerous industrial process. The strong tectonic crumpling of the front wall of the winery volume is an outward expression of the internal interaction between tourist and production line. Tourist interaction with the process is controlled by the cranking of this double height wall, varying one’s height and proximity to machines, guiding large groups through each stage of production, ultimately delivering tourists to a tasting room and retail space. Its lightness, trasnsparency and permeablity stand in deiance of its counterparts, and allow glimpses of the process within, from the road. In addition to the winery, the brief included dedicated orchard space for native fruit and nut trees, space for dairy animals, production space for conserves and cheeses and guest accommodation.